If you’re looking for trusted, flexible investment services in 2025, First Horizon investment services deserve your attention.
Delivered through First Horizon Advisors, Inc., a subsidiary of First Horizon Bank and a FINRA/SIPC member, they offer everything from digital investing tools and advisory offerings to trust and retirement planning. This guide explains what they do, how they serve clients, and why they could be the right match for your financial journey.
Overview of First Horizon Investment Services
First Horizon investment services are a complete set of financial solutions offered through First Horizon Advisors, Inc., a trusted subsidiary of First Horizon Bank. These services are built to support people at all stages of life, from young professionals just starting to invest, to retirees managing their savings, and even business owners looking to grow or protect their financial future.
With First Horizon, you don’t need to be an expert to take control of your finances. If you like doing things yourself, you can easily place trades online using powerful tools. Prefer expert help? You can work directly with a certified financial advisor who will create a plan just for you. Looking ahead to the future? First Horizon investment services also offer estate and trust support to help you protect what you’ve built and ensure it’s passed on the way you want.
No matter what your goals are, First Horizon provides the guidance, tools, and personalized services to help you move forward with confidence.
Who Is First Horizon Advisors?
First Horizon Advisors, Inc. is the dedicated investment and financial planning division of First Horizon Bank. Registered with FINRA and a member of SIPC, this division follows strict financial regulations to ensure safety and transparency. Based in Memphis, Tennessee, First Horizon Advisors serves a wide range of clients throughout 12 southeastern states in the U.S.
By early 2025, the firm was managing approximately $16 billion in client assets and working with about 110 licensed financial advisors. To support future growth and improve service quality, First Horizon is currently transitioning its advisory business to the LPL Financial Institution Services platform. This move is expected to enhance the firm’s technology, investment tools, and back-office efficiency, while still allowing clients to work with the same trusted advisors under the First Horizon brand.
Core First Horizon Investment Services
When it comes to managing your finances, First Horizon offers a wide range of investment solutions designed to fit different goals, lifestyles, and levels of experience.
Trading Online with First Horizon
If you like taking charge of your own investments, First Horizon investment services include a robust Trading Online platform that gives you everything you need to invest on your own terms. Whether it’s early in the morning or late at night, you can log in and make trades anytime.
Features:
- Access account balances and market values quickly
- Place trades for stocks, ETFs, mutual funds, and options
- Use advanced encryption for safe transactions
- Monitor trade history and status in real time
- View quotes from major U.S. exchanges
This platform is ideal for hands-on investors who want to stay independent while having access to professional-grade tools. You don’t need to speak to a broker unless you want to, just log in and manage everything on your own.
Full-Service Brokerage Solutions
Prefer some guidance along the way? First Horizon’s Brokerage Services offer flexible options based on how much support you need. You can choose between three levels of service, each designed to match your comfort and experience with investing.
Three levels of trading include:
- Online Self-Directed Trading: For those who want full control and lower fees. Ideal for experienced investors who already know what they want.
- Discount Brokerage: Offers cost savings plus access to professional support when needed. A smart choice for those who want occasional guidance without high fees.
- Full-Service Brokerage: Personalized investment advice from licensed professionals. Great for investors who want a more hands-on, advisor-led experience.
With each option, you can invest in stocks, bonds, and options at competitive rates. First Horizon makes it easy to compare pricing and services through their Commission Fee Schedule, so there are no surprises.
Fee-Based Money Management
Don’t have the time or desire to manage your portfolio yourself? No problem. First Horizon investment services include fee-based money management that puts your investments in the hands of experienced professionals.
This service doesn’t rely on commissions. Instead, you receive objective advice that is focused on your best interests with a fixed fee.
What You Can Invest In:
- Mutual Funds
- Exchange Traded Funds (ETFs)
- Individual Stocks
- Corporate and Municipal Bonds
- Custom portfolios
For investors seeking a long-term, hands-off approach managed by trustworthy experts, this service is ideal.
Financial Planning with Certified Professionals
First Horizon investment services take financial planning seriously. That’s why all planning services are led by CERTIFIED FINANCIAL PLANNER (CFP) professionals, trusted experts trained to help you create a solid plan for your future.
What’s Included:
- Clarify your financial goals: Whether you’re saving for retirement, education, or a home, your advisor will help set clear, realistic goals.
- Evaluate savings and investment strategies: Find out if you’re saving enough and using the right First Horizon investment accounts.
- Plan for major life events: Prepare for weddings, children, career changes, and more.
- Adjust annually to stay on track: Life changes, and so should your financial plan. Annual reviews ensure your strategy evolves with you.
This service is especially useful for individuals or families with $1 million or more in investable assets, or a household income of $300,000+ annually, but planning services can benefit anyone looking for long-term clarity.
Trust Services and Estate Planning
First Horizon also offers a wide range of Trust Services designed to help you manage, protect, and pass on your wealth with confidence.
Trust Services Offered:
- Revocable Living Trusts
- Irrevocable Life Insurance Trusts
- Charitable Trusts
- Trusts Under a Will
- Directed Trusts (for financial professionals)
- Individual Retirement Trusts
- Estate Settlement Services
These First Horizon investment services are all about giving you peace of mind and ensuring your wealth is handled exactly how you want it now and in the future.
Retirement Planning Solutions
Saving for retirement is a big goal, but it doesn’t have to be overwhelming. First Horizon offers a full suite of tools to help you plan, save, and prepare for your retirement years.
Retirement Options:
- Traditional IRA: Make tax-deductible contributions and enjoy tax-deferred growth until retirement.
- Roth IRA: Pay taxes now and withdraw earnings tax-free in retirement.
- Individual Retirement Trusts: Add long-term protection and control to your IRA strategy.
Besides, there are convenient tools for customers:
- Retirement Planning Calculators: Estimate how much you’ll need and track your progress.
- Pre-Retirement Confidence Quiz: Take this quiz to assess your level of readiness for retirement.
With expert advice and easy-to-use tools, First Horizon makes it simple to stay on track and build a secure future.
Investment Products Offered
Whether you’re new to investing or looking to diversify your portfolio, First Horizon provides access to a variety of investment products suited for different goals and risk levels.
Available Products:
- Stocks – Own a share of well-known companies and benefit from their growth.
- Bonds – Earn steady income while preserving capital.
- ETFs – A flexible, low-cost way to invest in baskets of stocks or bonds.
- Mutual Funds – Professionally managed funds with diversified assets.
- Annuities – Long-term products designed to provide income in retirement.
But bear in mind that they are investment items, not deposits, and that their value could decrease. Therefore, they are not FDIC guaranteed.
Insurance Options for Added Security
Protecting your income and your family is just as important as growing your investments. That’s why First Horizon investment services include a range of insurance options to fit your life.
Available Insurance Options:
- Life Insurance: If something unfortunate were to happen to you, life insurance would give your loved ones a financial safety net.
- Disability Income Insurance: Replaces lost wages in the event that a sickness or disability prevents you from working.
- Long-Term Care Insurance: Helps cover the cost of future medical and personal care needs.
Specialty & Private Client Services
First Horizon recognizes that some clients have highly specific financial needs. That’s why the bank offers tailored First Horizon investment services through its Private Client Group and industry-focused specialists.
Key offerings include:
- Medical Private Banking: Financial solutions created especially for doctors, dentists, and healthcare professionals, including debt management and practice financing.
- Private Client Services: High-net-worth individuals gain access to exclusive First Horizon investment advisors, custom portfolios, concierge banking, and estate support.
- Family Office Services: For ultra-wealthy clients seeking comprehensive planning that spans generations, including charitable giving and tax-efficient wealth transfer.
- Industry Expertise: First Horizon serves businesses in specialized sectors with deep insights and custom strategies. Focus areas include:
- Energy
- Healthcare
- Fitness and Sports
- Restaurant and Hospitality
- Entertainment and Creative Industries
These clients benefit from both investment support and strategic business advice, delivered by teams who understand the nuances of their fields.
Fee Structure of First Horizon Investment Services
First Horizon generally operates under a fee-based structure, combining asset-based fees with the potential for commissions on certain products if applicable:
| Service Type | Fee Type | Estimated Fee Range | Notes |
|---|---|---|---|
| Asset Management (AUM-based) | Annual % of assets | 0.25% – 1.25% | Tiered pricing based on portfolio size; larger accounts may receive lower rates. |
| Financial Planning (one-time) | Flat fee | $500 – $2,500 | Depends on complexity (e.g., retirement, tax, or estate planning). |
| Ongoing Financial Planning | Annual flat fee | $1,000 – $5,000/year | Billed annually or quarterly; includes regular reviews and updates. |
| Digital Advisor Platform | AUM-based | ~0.50% | Lower-cost option for online portfolio management. |
| Full-Service Brokerage Commissions | Transaction-based | Varies by product | Based on trade type (stocks, bonds, options, etc.). See commission schedule. |
| Discount Brokerage | Per trade | $4.95 – $19.95 | For self-directed investors using the online trading platform. |
| Mutual Fund Transaction Fees | Per transaction | $0 – $45 | Some funds may carry no-load or no-transaction-fee options. |
| Account Maintenance Fees | Annual or monthly | $0 – $75 | Waived for certain account balances or managed clients. |
| IRA Custodial Fees | Annual fee | $25 – $50 | Applies to Traditional and Roth IRAs. May be waived based on AUM. |
| Wire Transfer Fees | Per transaction | $20 – $35 | Domestic and international wire fees. |
| Early Termination / Transfer Fees | Per event | $75 – $125 | Applies if account is closed or transferred to another custodian. |
Notes:
- Fees of First Horizon investment services may vary based on location, advisor agreement, or service package.
- Some investment products (e.g., mutual funds, annuities) have internal expenses not listed above.
- Always ask for the most updated fee disclosure from your First Horizon Advisor before signing.
- First Horizon operates on a fee-based model, meaning they may receive both fees and commissions depending on the service/product.
Digital Investment Tools
You don’t need to be a financial expert to take control of your money. With First Horizon’s digital investment tools, even beginner investors can make smart choices and manage their portfolios with ease. These tools are designed to give you the information and confidence you need, right at your fingertips.
Tools supporting First Horizon investment services include:
- Account Dashboards: Get a clear view of all your First Horizon investments in one place. Track performance, balances, and account activity in real time.
- Market Data & News: Stay updated with the latest news and financial headlines. Access data from major U.S. exchanges to support better decisions.
- Interactive Investment Calculators: Use simple calculators to figure out how much to save, estimate potential returns, or plan for retirement.
- Online Tutorials: Learn at your own pace with step-by-step guides and educational content that explain investing basics and strategies.
- First Horizon Digital Advisor: This smart online platform helps you build and manage a portfolio based on your goals. It monitors your investments automatically and keeps your strategy on track.
These tools are ideal for busy people who want to stay in control, monitor their progress, and make informed investment choices anytime and from anywhere.
How to Start with First Horizon Investment Services
Getting started with First Horizon investment services is easier than you might think, just follow these key steps to begin building your personalized investment strategy.
- Get Your Finances Ready: Before investing, make sure you have an emergency fund and no high-interest debt. This helps protect your money and gives you peace of mind.
- Find the Right Advisor: Go to First Horizon’s official website and check the investment section. There, you’ll find a list of local First Horizon investment advisors with their profiles and contact details. Choose one that fits your needs and reach out.
- Set Your Goals and Risk Level: Think about what you’re investing for, like retirement, a home, college, or long-term savings. Your advisor will help you match your goals with a risk level that works for you.
- Pick the Right Account: Choose a First Horizon investment account that fits your needs, like a Traditional IRA, Roth IRA, or standard brokerage account. Some First Horizon investment services may require a $100,000 minimum investment.
- Open Your Account: You’ll provide some personal and financial information to open your account. Your advisor will also help you create an Investment Policy Statement (IPS) that outlines your goals and strategy.
- Build Your Investment Plan: Based on your IPS, your advisor will create a custom portfolio using stocks, bonds, ETFs, and more.
- Fund Your Account: Transfer money from your bank or another investment account. You can also set up automatic deposits to invest consistently.
- Monitor and Adjust: Your advisor will review your First Horizon investments regularly and rebalance your portfolio twice a year to stay on track.
- Meet Annually: Each year, you’ll meet with your advisor to update your plan based on life changes or market shifts. This helps keep your strategy working for you.
Pros and Cons of First Horizon Investment Services
Before choosing an investment partner, it’s important to weigh both the advantages and potential drawbacks. Here’s a closer look at the pros and cons of working with First Horizon Bank investment services.
Pros of First Horizon Investment Services:
- Client-focused investment philosophy: Strategies are built around your specific goals, risk tolerance, and timeline.
- Diversified portfolios with active monitoring: Use of both active and passive investments, regular reviews, and semiannual rebalancing keeps portfolios aligned with objectives .
- Flexible fee options: AUM, fixed-fee, or hybrid pricing options provide clear transparency depending on your needs .
- Full-service support: From brokerage trades to wealth planning, retirement, trust, and insurance services, all provided under one roof .
- Local advisor relationships backed by national infrastructure: Advisors are regionally based but supported by broad resources and advisor networks .
Cons of First Horizon Investment Services:
- Potential conflicts in fee-based model: Since First Horizon is fee-based rather than strictly fee‑only, some advisors may receive commissions, especially on annuities or insurance, adding risk of bias .
- Costs may be higher for smaller accounts: AUM fees that are typical (0.75–1.25%) might add up fast, and flat or hourly alternatives may be more cost-efficient if you have modest assets .
- Service disputes history: First Horizon Advisors was fined $325,000 by the SEC in 2024 for noncompliance with Regulation Best Interest.
FAQs about First Horizon Investment Services
Is there a minimum amount to open an investment account with First Horizon?
- Minimums vary based on the service. For example, Private Client Services typically require $1 million in investable assets, but online trading has lower minimums.
Can I manage my investments entirely online?
- Yes. Through the Trading Online platform or Digital Advisor, you can manage accounts, place trades, and monitor your progress from anywhere.
Are First Horizon investment services FDIC insured?
- No. Investment products are not FDIC insured, are not guaranteed by the bank, and may lose value.
What types of IRAs does First Horizon offer?
- Both Traditional and Roth IRAs are available, including self-directed or advisor-managed options.
Does First Horizon provide tax or legal advice?
- No, while making financial decisions, you should speak with your own tax or legal specialist.
Investing doesn’t have to be complicated or intimidating. With First Horizon Investment Services, you get access to a full range of tools, professionals, and personalized strategies to help you reach your goals. Whether you want to manage your money online, work with an advisor, or plan for retirement, First Horizon is ready to help you every step of the way.
